Supply Chain 123: Food & Beverage
Course No.: I-E1LGE0
A series of five live facilitated online group sessions with tips and tools to help food & beverage companies start or grow sales to the food service sector. The course is limited to 20 participants and is designed to be engaging and interactive.
20 hours
Session 1: The Food Service Consumer
Thursday, October 10, 2024
08:30 am – 12:30 pm
4 hours
Topics Covered
Food & beverage consumption trends
Demographic differences
Define your target market consumer
Where will you find them – food service segments
Session 2: The Food Service Customer
Thursday, October 17, 2024
08:30 am – 12:30 pm
4 hours
Topics Covered
Understanding the customer segments – what they buy, when and how
What is your value proposition for the customers you focus on
What components of your business can support these customers
Session 3: Channels to Market in Food Service Sector
Thursday, October 24, 2024
08:30 am – 12:30 pm
4 hours
Topics Covered
Role of the food service distributor and specialty broker
Push vs. pull through strategies – Pros and cons
Challenges posed by the street business
What is your value proposition to the distributor?
What resources in your business can support distributors?
Session 4: Making a Profit in Food Service
Thursday, October 31, 2024
08:30 am – 12:30 pm
4 hours
Topics Covered
Costing techniques and templates
Menu development and costing templates – Develop and demonstrate value
Channel margins
Session 5: Winning in Food Service
Thursday, November 7, 2024
08:30 am – 12:30 pm
4 hours
Topics Covered
Proposition to the prospective buyer – Where and how
Food safety, packaging and pack size considerations
Understanding private label opportunities
Lead Facilitator
Peter Chapman, SKUFood
Food & beverage marketer, author, speaker & consultant
Peter has gained expert, real-life lessons from the buyer and suppler side of the Food & Beverage value chain. He spent 19 years with Loblaw, where he was responsible for produce, deli, home meal replacement, seafood, floral and lawn & garden in Atlantic Canada. After leaving, Peter has had the privilege of working directly with producers and processors across the country to help them find their fit, and grow their sales to all parts of the food & beverage value chain. With an eye always on the end consumer, Peter has developed unique tools, templates and approaches to support producers and processors to move from tastes great – to sells!
Skills for Success are skills that help you in a quickly changing world. Improving them will help you succeed in today’s and tomorrow’s workplace.
This program is managed by LearnSphere Canada with the financial support of Employment and Social Development Canada (ESDC)’s Office of Skills for Success.
