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UID:13884-1791882000-1791889200@www.afpa.com
SUMMARY:Retail Readiness with Peter Chapman
DESCRIPTION:Getting your product on the shelf takes more than a great product—it takes a compelling pitch.\n\nRetail buyers need to understand what makes your product stand out\, but they also want confidence that you understand the market\, have a plan to drive sales and will be a reliable supplier for their stores.\n\nPeter Chapman has sat on the other side of the desk for hundreds of supplier presentations. He knows what resonates with retail buyers\, what raises red flags and how producers should position their products for the best chance of getting—and staying—on the shelf.\n\nJoin us for this practical two-hour virtual session to learn how to:\n\nBuild a great pitch that helps get your product on the shelf\nTalk about more than what’s inside the package\nShow buyers that you understand it is your responsibility to help sell your product—not simply get it listed\n\n\nLeave buyers confident that your business will be a reliable supplier and a valuable addition to their shelves \n\n\n  \n  \n\n\nExclusive One-on-One Opportunity with Peter Chapman  \n\n\n\nWant personalized advice on your product\, pitch or retail strategy?\n\nA limited number of companies can book a private\, one-hour consultation with Peter Chapman for $150.\n\nOnly 20 sessions are available. Priority will be given to AFPA members and Made in Alberta Showcase-tier companies. Submitting a request does not guarantee a session; selected companies will receive confirmation and payment instructions from AFPA.\n\nEmail meghan@afpa.com to REQUEST A ONE-ON-ONE SESSION\n\nDon’t miss this opportunity to learn what retail buyers really want—and how to give your product its best chance of making it onto the shelf.
URL:https://www.afpa.com/event/retail-readiness-with-peter-chapman/
LOCATION:Virtual
CATEGORIES:Education Series,Webinars
ATTACH;FMTTYPE=image/png:https://www.afpa.com/wp-content/uploads/2026/09/AFPA-ES_Peter-Chapman_1920x1080.png
ORGANIZER;CN="AFPA":MAILTO:info@afpa.com
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