The Freson Bros. Alberta Food Fair is an event hosted by Freson Bros. in partnership with the Alberta Food Processors Association, providing opportunities to Alberta producers to share their products and stories. This event provides Alberta producers with an opportunity to connect directly with Freson Bros. decision makers who are interested in pioneering new and innovative local products in their stores across the province.

Over 65% of Alberta processors that attended the Freson Bros. Alberta Food Fairs in 2023 and 2024 became Freson Bros. vendor partners.