Great read by Joe Franses of Coca-Cola on their take on the business steps to implementing sustinability.
"As we adapt our drinks portfolio to changing consumer needs, we are increasingly conscious of the role that we play in people’s daily lives and want to use our business and our brands to create a positive difference. Our action plan sets out how we will support the UN Sustainable Development Goals, which provide a sustainability roadmap for the world, not just our industry, to follow. Sustainability is at the very heart of our business strategy; it is not a tick-box exercise. It is shaping the way we do business." Joe Franses, Coca-Cola European Partners
Read full article here.