Basics: Bringing a Product to Market

Whether you are an entrepreneur, small food processor or involved in agri-food production our Basic series of courses are designed and delivered to provide you with the essential knowledge and skills you need to develop, market and manufacture safe, quality and saleable food products. Whether you choose to take them together or one at a time these one day courses provide excellent value to attendees with current information and applications in the critical areas of Product Marketing, Product Development and Safe Food Processing.

• Basics: Bringing a Product to Market
  Lifetime learning CEUs: 0.7; GFTC TEUs 0.8
  This one day course provides attendees with an understanding of the processes and steps they need to adopt and follow to enhance their chances of successfully bringing a new product to market.
  • Business plans
  • Market research and selection
  • Competitive analysis
  • Pricing and cost analysis
  • Product introduction and sales
  • Developing and implementing your "Marketing Briefcase"
  • Distribution, logistics and brokers

For more information email: info@afpa.com or contact the AFPA Team.