New Cost Sharing Criteria for Funds from Alberta Agriculture, Food, and Rural Development

Please remember that prior approval is necessary for any co-op funding.

The funding is intended to support growth of individual processors in sharing the risks of introducing new products or in entering new markets:

• The emphasis for cost shared funding shall be on development and reducing risk in undertaking growth oriented activities, in general, on-going activities will not be supportable.

• Cost shared support for development of new markets shall include markets within all of Canada. Activities to develop new customers (eg. a new retail or foodservice customer) and developing a new market segment (eg. Taking a foodservice product into retail).

• On-going activity in existing markets is ineligible - examples include consumer advertising or in-store demos in an existing market for an existing product.

• Selected activities in relation to introduction of a new product will be eligible. Line extensions are generally ineligible. New portion sizes for a completely new market segment such as a foodservice size pack would be. New flavours do represent a new product.

• The costs of consultants to assist in new market penetration and/or new product development is eligible (eg. The cost of a chef to develop a recipe).

AFPA's cost-shared programs include support for market entry, trade missions research, and workforce development.

For more information email: info@afpa.com or contact the AFPA Team.